In the last 5 years we have seen a HUGE range of new organic makeup brands hit the beauty market. All striving to create innovative products with all natural, organic, and non-toxic ingredients that can hold their own when compared to conventional tried and true makeup brands like MAC, Urban Decay, and NYX Cosmetics.
Many of these brands have seen wild success, and become trusted makeup suppliers for consumers and makeup artists alike. There are a few brands in particular that stand out for their color range, product versatility and overall quality in performance though. The next time you run out of one of your daily makeup staples, take a look at the options from these top natural and organic brands!
Alima Pure
Alima Pure is super well known at this point. They are best known and praised for their infamous Satin Matte Foundation; a loose powder foundation that comes in 45 different shades and offers a solid medium coverage that is perfect for everyday wear. They also offer a wide range of well-performing concealers, powders, eyeliners, brow pencils, lipsticks, blushes, and bronzers. Alima Pure’s products range from $14-$46.
RMS Beauty
Created by Victoria’s Secret Fashion Show makeup artist, Rose Marie Swift. RMS Beauty’s core makeup products come in cream form and in beautiful frosted glass pots. RMS is best known for their “Un” Cover-Up Concealer (which you can read more about in this post). They also offer a gorgeous shade range of their Lip2Cheek colors, and their dreamy Luminizers (their version of a cream highlighter). Prices range from $20-$52.
Kosas
While Kosas hit the ‘green beauty’ world a couple years after Alima Pure and RMS Beauty, they quickly secured a permanent place on the list of the most well-performing non-toxic beauty brands with their silky and long wearing lipsticks (which you can read more about in this post), and their chic blush and highlighter palettes. Kosas has also developed huge brand loyalty among consumers by taking a similar approach to marketing as the wildly popular beauty brand, Glossier. Both brands suggest a laid back, minimal, and undone approach to makeup through language like, ‘Skin first‘ and ‘Beauty inspired by real life‘ (Glossier), and ‘Beauty undone‘ and describing products as ‘The sweatpants of foundation‘ (Kosas). Prices range from $18-$42.
The green beauty industry is growing, thriving, and advancing like never before. These are just a few of the most trusted and well known green beauty brands. However, as you read this, you better believe that there are SO MANY other innovative and ‘green’ lines finding a permanent home in consumer makeup bags and even professional freelance makeup kits everywhere.
